Sales partnership growth within a year.
We helped a 100-year-old company launch a new signature product and partner with top apparel brands.
After over 100 years of business, this US based Apparel OEM Company needed to rethink, reinvent, and rebrand to fit the modern times. This included launching a new signature product- a single-layer stretchable fabric for shirt collars and waistbands that cuts down on thickness by over a third.
We helped the CEO, the Head of Sales, and the Head of Marketing partner with new name-brand apparel companies. The key driver with this original product launch was a sales and marketing video that helped shape the product brand and sell the functionality to manufacturers worldwide.
Appealing to Cross-Cultural Markets
The sales team of the Apparel OEM Company needed something big to impress potential manufacturing partners. Since their partners were located all over the world (US, Italy, etc.), and primarily manufactured apparel in China, the English-speaking sales team needed a way to instantly appeal to clients globally.
This meant a bold sales video that would live on their product homepage for online search, and connect with potential partners during in-person sales pitches.
“THANK YOU to you and your team for delivering an excellent video! We are very impressed and extremely happy with the finished product.”
— Client Email
Result
We empowered the sales and marketing team with product messaging and produced the content to promote their innovations.
As a result, the OEM Company partnered with luxury, household-name brand apparel manufacturers worldwide. The product itself is the hallmark sales feature of these high-end garments. Promotions with the same tech branding set by the sales video can be commonly seen in apparel stores across the US and abroad.